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EThames always believes to inculcate innovation and lateral thought processes in the paradigms of its students by following a dynamic pedagogy equipped with practical aspects which assists the students in comprehending issues in a broader manner.
A guest lecture was delivered by Mr. Mohd. Muneeb, Vice President at Ctrl S for Sales & Marketing. This session was highly interactive where Mr. Muneeb fuelled up the enthusiasm and zeal of the students. His talk was focused upon the relevance of theoretical concepts in marketing , he provided practical examples of how marketing concepts like Marketing Mix, Product life cycle are relevant in the industry.