Bachelor of Commerce (Advertising, Sales Promotion, Sales Management)

Course ID
B.Com (Advertising, Sales Promotion, Sales Management)*
Osmania University

The demand for both products and services depend on various market conditions including competition, capital and communication. Through ‘communication’ a company can make the prospects/customers aware of its product/service attributes. Advertising and Public Relations play a vital role in fulfilling this ‘communication’ aspect. In this context, B.Com (Advertising, Sales Promotion, Sales Management) aims at equipping students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales force Management. This program enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship. On the other hand, a student also will be equipped with skills required to motivate and train the sales force and enhance their productivity.

  • Three years Full time Class room based. University Curriculum.

    I Year
    Semester I

    • Environmental Studies
    • English
    • Second Language
    • Financial Accounting – I
    • Business Economics
    • Business Organization
    • Information Technology
    Semester II

    • Gender Sensitisation
    • English – II
    • Second Language – II
    • Financial Accounting – II
    • Fundamentals of Advertising
    • Principles of Management
    • Foreign Trade
    II Year
    Semester III

    • Principles of Insurance
    • English
    • Second Language
    • Advanced Accounting
    • Income Tax-I
    • Business Statistics-I
    • Media Management
    Semester IV

    • Practice of Life Insurance
    • English
    • Second Language
    • Corporate Accounting
    • Income Tax-II
    • Business Statistics-II
    • International Advertising
    III Year
    Semester V

    • Practice of General Insurance
    • Cost Accounting
    • Business Law
    • Banking Theory & Practice
    • Computerised Accounting
    • Generic Elective – I
    • Brand Management
    • Media Research & Planning
    Semester VI

    • Regulation of Insurance Business
    • Managerial Accounting
    • Company Law
    • Financial Institutions & Markets
    • Commerce Lab
    • Copy Writing of Management
    • Generic Elective – II

    • Pass in 12th class from CBSE / ICSE Stream or Intermediate, HSC.
    • Candidate who passed any Diploma course through Polytechnic of Telangana State.
    • A candidate who have passed any other exam which is considered equivalent by the Board of Intermediate Education – Hyderabad.

  • All evaluations are conducted as per the norm of Osmania University. These are two components of evaluations:

    Internal – 20 Marks
    External – 80 Marks

    There will be 2 internal examinations during the semester as per the schedule of Osmania University. At the end of each semester, final external examination will be conducted by Osmania University.

    Pattern of Internal Examination

      • Schedule/Date is decided by the University.
      • Each Internal Examination is of 15 Marks + Assignment of 5 Marks
      • Final Marks of internal examination is the average of two internal exams of 15 marks and assignment of 5 marks.


    • Questions are of objective types and conducted and evaluated at the college & by the college.

    Pattern of External Examination

    • Schedule/Date is decided by the University.
    • Entire examination process starting from paper setting to declaration of result is done by the university.

  • A student with passion and negotiation skills will have an edge if he/she pursues this program. Today’s corporate world offers lots of opportunities in Advertising and Sales Promotion. These graduates have good opportunities in organizations involved in marketing,  market research, marketing strategy, sales, advertising, promotion, pricing, product development and public relations activities. They may also get into large firms, which may offer numerous products and services nationally or even worldwide.

    On gaining sufficient experience a student can evolve in his/her career to perform managerial roles in reputed companies.

    If a student decided to be an entrepreneur or join small firms, he/she might assume all advertising, promotions, marketing, sales, and public relations responsibilities.


    The goal of education is not memorizing the academic content but construction and reconstruction of life experiences and relating them to the academics thereby acquiring higher orders of learning.

    Life skills are not academic skills but the application of knowledge, values and skills leading to optimal development of the individual. Life skills are abilities for adaptive and positive behaviour that enable individuals to deal effectively with the demands and challenges of everyday life.

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