BBA (General)

Course ID
BBA (General)
Under Graduate

This course is the preparatory ground for those students who aspire for a career in Management. This course helps to develop overall understanding of Economy, Business and Industry. It prepares the students for lucrative management career.
It is a semester based Program. Duration of each semester is 3-4 months. In every semester there will be total six to seven subjects. Till 4th semester two language papers will be offered, English and French/Hindi. There will be one specialization subject from the area of Marketing, Finance and Human Resources in the final year along with subjects such as Management, Law, Economics, Marketing, Finance, Human Resources.
In the 6th semester students have to do a project, based on their chosen specialization areas and they have to do internship of 30 to 45 days in the last month of their 6th semester.

Program Structure for Three years full time class room based curriculum.

I Year
Semester I

  • English
  • Second Language
  • Environmental Science
  • Principles of Management
  • Basics of Marketing
  • Business Economics
Semester II

  • English
  • Second Language
  • Basic Computer Skills
  • Organizational Behaviour
  • Business Statistics
  • Financial Accounting
II Year
Semester III

  • English
  • Second Language
  • Personality Development
  • Basic Quality Management
  • Human Resource Management
  • Information Technology for Businesses
  • Financial Management
Semester IV

  • English
  • Second Language
  • Business Correspondence and
  • Communication
  • Start-Up Management
  • Business Law and Ethics
  • Market Research
  • Management Science
III Year
Semester V

  • English
  • Second Language
  • Mobile Commerce
  • Elective–I
    Financial Markets & Services (F)
    Brand Management (M)
    Organization Development (HR)
  • Elective–II
    Analysis of Investment in Financial Assets (F)
    Retail Management (F)
    Performance Appraisal & Counselling (HR)
  • Elective–III
    Insurance Services (F)
    Customer Relationship Management (M)
    Compensation Management (HR)
Semester VI

  • English
  • Second Language
  • Business Analytics
  • Elective–I
    Banking (F)
    Buyer Behaviour (M)
    Leadership & Change Management (HR)
  • Elective–II
    Risk Analysis & Management (F)
    Advertising & Sales Promotion (M)
    Talent & Knowledge Management (HR)
  • Elective–III
    International Finance (F)
    Rural Marketing (M)
    Employees Relations (HR)
  • Project Report & Viva-Voce


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