BBA (Online Commerce and Digital Marketing)

Course ID
BBA (Online Commerce and Digital Marketing)

BBA in Online Commerce and Digital Marketing is one of the most sought-after courses that is designed for students looking to upskill their knowledge and get a head-start in their career. This course while imparting the latest technological know how builds a strong base for higher studies.


This course is the perfect balance of Online Commerce and Digital Marketing. While Digital Marketing helps to acquire customers and build brand value, e-commerce allows you to actually sell the product or service. In the present day, social media has aided sellers by providing more traffic to their products or websites and companies are looking out for Managers who can leverage their offerings in the Digital space. This course offers you the opportunity to not only learn about the various challenges faced in this industry but also how to plan and implement effective Digital Marketing strategies.


Students who are opting for BBA (Online Commerce and Digital Marketing) will be guided to complete the following courses on the Coursera platform:

Digital Business Models by Lund University
Create Your e-Commerce Store with Shopify
Building a Business Presence with Facebook Marketing
Digital Marketing by University of Illinois at Urbana Champaign
Search Engine Optimization by University of California, Davis
Digital Marketing Strategy and Planning by Digital Marketing Institute

You will also be receiving a personalized certificate upon completion of the program.
Professional Certificate: Social Media Marketing by Facebook

Depending upon the students’ interest, they can pursue as many certificate courses as possible on the Coursera platform without having to pay anything extra.

Program Structure for Three years full time class room based curriculum.

I Year
Semester I

  • English
  • Second Language
  • Environmental Science
  • Principles of Management
  • Basics of Marketing
  • Business Economics
Semester II

  • English
  • Second Language
  • Basic Computer Skills
  • Organizational Behaviour
  • Business Statistics
  • Financial Accounting
II Year
Semester III

  • English
  • Second Language
  • Personality Development
  • Basic Quality Management
  • Human Resource Management
  • Information Technology for Businesses
  • Financial Management
Semester IV

  • English
  • Second Language
  • Business Correspondence and Communication
  • Start-Up Management
  • Business Law and Ethics
  • Market Research
  • Management Science
III Year
Semester V

  • English
  • Second Language
  • Mobile Commerce
  • Elective–I
    Financial Markets & Services (F)
    Brand Management (M)
    Organization Development (HR)
  • Elective–II
    Analysis of Investment in Financial Assets (F)
    Retail Management (F)
    Performance Appraisal & Counselling (HR)
  • Elective–III
    Insurance Services (F)
    Customer Relationship Management (M)
    Compensation Management (HR)
Semester VI

  • English
  • Second Language
  • Business Analytics
  • Elective–I
    Banking (F)
    Buyer Behaviour (M)
    Leadership & Change Management (HR)
  • Elective–II
    Risk Analysis & Management (F)
    Advertising & Sales Promotion (M)
    Talent & Knowledge Management (HR)
  • Elective–III
    International Finance (F)
    Rural Marketing (M)
    Employees Relations (HR)
  • Project Report & Viva-Voce


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